Emerging generative artificial intelligence tools have the potential to impact almost every function that supports the insurance product life cycle. GenAI can create significant efficiencies by drafting personalized content, conducting competitive analyses, and enhancing the endorsement process.
Distribution and marketing leaders should begin formulating their GenAI strategies, since GenAI is a technology that will reward pioneers. This report, part of a Datos Insights series on GenAI in insurance, focuses on what distribution and marketing needs to understand about GenAI.
Clients of Datos Insights’ Property & Casualty service can download this report.
About the Author

Carey Geaglone
Carey Geaglone is a Senior Principal at Datos Insights. She has over 25 years of leadership experience in both IT and business operations at large national and regional commercial property and casualty carriers. She has led numerous core system implementations and IT transformation initiatives. She served as SVP, Insurance Operations at FCCI Insurance Group, where she was responsible for all...
Other Authors

Martin Higgins
Martin Higgins is a Senior Principal at Datos Insights. He has over two decades of experience working in insurance technology, having served as Practice Director for Edgewater Consulting, where he was responsible for the company’s property and casualty business nationwide. He has expertise in technology strategy, core system selection and implementation, Agile transformation and DevOps, business intelligence, systems integration, legacy...